PIM · Features
Transformations: teach each channel your data—without editing five copies
Mapping says which field goes where; transformations say how values should look: trim titles to character limits, strip HTML for a plain-text slot, convert decimals, or prefix brand names. Chain them with mapping so your master catalog stays clean and channel exports stay compliant.
Examples (illustrative)
- Title → max 80 chars, append brand suffix on Channel B
- Description → strip tags for plain field; keep rich HTML for another
- Weight → convert kg → g where required
Where transformations earn their keep
Length & formatting rules
Respect marketplace caps and forbidden patterns automatically.
Unit & locale shifts
Avoid manual math when channels expect different units or separators.
Conditional logic
Branch on category, brand, or channel-specific flags—then validate with quality checks.
Rules beat one-off edits
When requirements change, update the rule once—every SKU that flows through it updates on the next feed run.
Create your accountEncode merchandising policy as transforms
Use ChannelDock PIM transformations to scale channel-specific content safely.